Bengaluru · AMFI-Registered Mutual Fund Distributor

Wealth, planned with intent.

Arthaay FinServe helps families, professionals and business owners build and protect long-term wealth through goal-based financial planning, disciplined product distribution and estate planning that keeps your legacy intact.

AMFI ARN-154683 IRDAI-Licensed Insurance SIF Distribution Estate & Legacy Planning
A family goal charterIllustration
Every goal on one timeline, with how much of it is already funded
On trackAt riskOff trackYear · years left · funded
Goal trackingEvery milestone
Reviewed with youEvery year
AMFI RegisteredMutual Fund Distributor · ARN-154683
IRDAI LicensedInsurance Distribution
SIF DistributionSpecialised Investment Funds
Estate PlanningWills & legacy · with legal partners
Who We Are

A partner for your entire wealth journey, not a product counter.

Arthaay FinServe was built on a simple belief: real wealth is created by process, patience and the right structure, not by chasing the next hot product. We combine goal-based planning with disciplined distribution across mutual funds, specialised investment funds, insurance and fixed income, so every decision maps back to your life goals.

  • Goals first, products second. We map your milestones (retirement, education, home, legacy) and your risk profile before any product is discussed.
  • What you own counts. Your existing investments are added to each goal, so we work only on the gap that remains.
  • Full transparency. Clear disclosure of how we are compensated, and how every product fits your plan.
"We don't sell products. We help you build a structure that compounds quietly, protects what matters, and passes on cleanly to the next generation."
JS
Jagruut Shah, CFP®Founder, Arthaay FinServe
What We Do

Six pillars of a complete wealth structure

Each solution is delivered as a distributor and facilitator, with clear disclosures and your goals at the centre. We do not provide investment advisory services.

Financial & Goal Planning

A structured roadmap that connects your income, milestones and timelines (retirement, children's education, home and lifestyle) into one clear, reviewable goal charter.

Risk profilingGoal gap analysisAnnual reviews

Mutual Fund Distribution

Access to a curated set of mutual fund schemes across asset classes, executed and serviced with discipline. As an AMFI-registered distributor, we help you invest, review and rebalance.

SIP & lumpsumSTP & SWPPortfolio reviews

Specialised Investment Funds (SIF)

Facilitation of SEBI's Specialised Investment Fund category for eligible investors seeking higher-ticket strategies beyond traditional mutual funds.

Eligible investorsHigher-ticketDistribution

Insurance & Protection

Right-sizing life, health and general cover so your family and wealth are protected against the unexpected, matched to your actual need under our IRDAI licence.

Term & lifeHealthGeneral cover

Estate & Legacy Planning

Wills, nomination hygiene and succession structuring so your assets transfer smoothly and your intent is honoured, coordinated with empanelled legal professionals.

Will draftingNominationsSuccession

Fixed Income & Other Products

Bonds, fixed deposits, NPS, and access to PMS & AIF for eligible investors, completing your portfolio's stability and diversification layer.

Bonds & FDNPSPMS / AIF*
How We Work

A clear, four-step engagement

No jargon, no pressure. A repeatable process that keeps your plan on track, year after year.

1

Discover

A no-obligation conversation about your goals, cash flows, family responsibilities and existing investments.

2

Design

We assess the risk profile of you and your family members, then build a goal charter showing the gap for each goal.

3

Deploy

We help you act on the agreed next steps across funds, insurance and fixed income, with paperwork handled end to end.

4

Review

Periodic reviews and a written report after each one, so the plan adapts as your life, markets and goals change.

Financial Tools & Calculators

See how time and discipline compound

Model SIPs, lumpsums, step-ups, retirement, withdrawals and loans. Adjust the sliders for instant projections, for illustration only and not a promise of returns.

Projected value
₹0
Start your plan →

*All calculators use assumed rates of return and are for illustration only. SIP returns are compounded monthly; lumpsum returns yearly; figures are before tax. Mutual fund investments are subject to market risks and actual returns may be higher or lower. These tools are not investment advice or a guarantee of any outcome.

The Arthaay Difference

Why families choose us for the long run

Process-driven, not product-pushed

Every product discussion traces back to a goal in your plan. If it doesn't fit, we don't suggest it.

Long-term partnership

We're here for reviews, rebalancing and life's changes, not just the first transaction.

Transparent economics

Clear disclosure of how we're compensated by fund houses and insurers, with no hidden fees to you.

Protection built in

Insurance and estate planning are part of the plan from day one, not an afterthought.

One point of contact

A single relationship for funds, insurance, fixed income and estate, coordinated rather than scattered.

Structured reviews

Scheduled check-ins, a goal charter and a written report, so you always know where your plan stands.

Who We Serve

Built for people with real decisions to make

HNIs & Families

Large-ticket portfolios, structured across generations with continuity in mind.

Professionals

Doctors, consultants and executives who want their money working as hard as they do.

Business Owners

Separating personal and business wealth, and planning for a clean succession.

Retirees & NRIs

Income stability, capital protection and tax-efficient structures for the years ahead.

Good to Know

Frequently asked questions

Connect with Arthaay FinServe

Your financial future deserves a plan built around you

Financial planning starts with your goals, responsibilities and life stage, not with a product. Tell us where you are today and where you want to go, and we'll help you build a structured path towards Financial Freedom.

Call / WhatsApp+91 98865 50635Open WhatsApp
OfficeBengaluru, Karnataka
What happens next
  1. You get an acknowledgement right away.
  2. We call you within one business day, at the time you choose.
  3. We understand your goals and share a first goal charter.

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